From Mindless to Mindful Consumption

There’s really no question the recent financial crisis changed consumer shopping behavior. The question seems to be now “is it permanent?” Well, nothing’s ever permanent in the world of shopper marketing but John Gerzema from BAV Consulting and co-author of Spend Shift, suggests things have changed profoundly. This morning at the 12th annual Shopper Insights […]

Another Grocery Aisle Reinvention. Can Dole Pull It Off?

Many have been trying to reinvent center-store and there have been several presentations on dairy aisle reinvention. I’m familiar with someone looking at the meat case and I’m sure there are others. But even after a number of years of work, I’m not hearing anyone claim victory in any of those efforts. Now, here comes […]

Shopping, the Oakland A’s and Billy Beane of Moneyball Fame

So what do baseball, Brad Pitt and shopper marketing have in common? The answer became much clearer after a fun presentation by Billy Beane, GM of the Oakland A’s and subject of the movie Moneyball at the Shopper Insights in Action conference sponsored by IIR USA. The answer to the question posed above can summed […]

Moore’s Law and Shopper Marketing – Day 1 Morning Recap from SIA

Moore’s Law is the observation that over the history of computing, the number of transistors found on integrated circuits doubles every two years. Intel figures chip speed doubles about every 18 months. Well, based on the morning presentations at the Shopper Insights in Action conference sponsored by IIR USA, it feels like shopper marketing knowledge […]

Shopper Insights in Action 2012

I’m very excited to once again be invited to attend and provide coverage for the 12th Annual Shopper Insights in Action conference sponsored by IIR USA next week in Chicago. And since I’m on the conference’s Speaker Review Board I can tell you they have a terrific lineup including Billy Beane, General Manager of the […]

Positioning for Growth in the Furniture Industry

There have been some nice articles the last few days in Furniture Today® and Furniture World covering ThinkWay’s work and the upcoming Unfinished Furniture Association trade show event in Orlando, FL June 11-13. I’ll be there Monday night, June 11 to share the results of the industry analysis and repositioning recommendations. Even in difficult economic […]

Oreo Turns 100

So, the leading brand of cookie on the planet has a birthday. Woohoo! Happy birthday, Oreo! 100 years of twist, lick and dunk… lots of great memories for us and great brand equity for Kraft.

Revisiting Positioning

Clearly the game of business has changed. Sellers are experiencing heightened sensitivity about what constitutes value in the minds of buyers… any buyers, whether you’re selling B2B or B2C.  So, positioning your value proposition in the minds of those buyers, your customers, has become even more important than ever before. And as a result, I […]

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