About ThinkWay

Who We Are

ThinkWay provides strategy, strategy technology with training, marketing, and advisory services for small to mid-sized companies in any industry so they can grow and thrive. We also will selectively serve some large businesses.


Your Success Matters

We enable clients with strategy, strategy technology, marketing and other capabilities and tools so they can focus on the right work, align their teams, and accomplish their goals. We provide the leading strategy development technology, ThinkPoints®, along with our extensive experience helping organizations be successful in achieving their goals. Our technology enables rapid development of strategies that are developed in a few days or a couple weeks as opposed to a traditional approach that takes weeks or months to develop. The strategies that you develop actually impact the way you run your business and therefore begin to deliver results very quickly.


Our Mission

Enable the effective use of strategy for the greater good of businesses.


Our Vision

10,000 strategies in businesses that create value for people.


Larry's Background

Larry McManis, Founder

ThinkWay was founded by Larry McManis in 2008 after 30 years in high level strategy roles at Kraft Foods which at that time was a $45B global consumer products powerhouse. He's the pioneer and developer of ThinkWay's strategy methodology and the ThinkPoints® web app for developing strategies, aligning the organization and tracking major milestones.

Larry is an active member of the Small Business Committee for Wisconsin Manufacturers & Commerce (WMC) and a board member for the Chicago chapter of the International Association of Strategy Professionals (IASP).

Larry started his career in various operations and research positions at Oscar Mayer. He advanced to positions leading major strategic initiatives at Oscar Mayer and then Kraft Foods before leading in various roles in Kraft global strategy. Besides his extensive strategic experience at Kraft Foods, Larry has helped an impressive array of clients including Mattel Toy Company, Saputo Cheese USA, Alliant Energy, Travero, Dane Manufacturing including Dantherm Cooling, Columbus Chemical Industries, KL Engineering, FIPCO (owned by Wisconsin Bankers Association), and other clients in manufacturing, transportation, financial services, furniture, as well as non-profit organizations.

Larry grew up on a farm in rural Nebraska, received a B.S. from the University of Nebraska and his MBA from the University of South Dakota. He and his wife Cindy now reside in the Madison, Wisconsin area.