Imagine your brand of specialty cheese going into a tailspin. You need results now. Traditional strategy methods take weeks or months. By that time, your brand will be toast (to mix my food metaphors). Time for strategy at the speed of thought.
Clients that are experienced in developing strategies in this way can literally develop a responsive, effective strategy in a matter of a few hours. This allows them to move quickly to execution where they can begin going after the results they want. This particular strategy, derived from a real situation, was put together over breakfast. Tactics, responsibilities and dates were added later. Although gaining internal alignment and actual execution of the strategy took time, developing the strategy and getting resources focused on the right work did not.
Here's a scrubbed example of what the resulting strategy looked like.
This is the first question to be answered. “What do you want the strategy to accomplish?" Here's their response:
Clarifying the situation requires facts and data, synthesizing the data, and drawing logical inferences. Some of the bullets looked like this (most supporting data removed):
Strategic issues must be identified and resolved or they will severely lower the probability of success. Their strategic issues looked a lot like this:
Insights are those one or two discoveries that if leveraged, will dramatically improve the odds of success. Without a leveragable insight, most strategies fail to deliver the intended results.
Objectives are the quantification of measurable goals to achieve your strategic intent. Their objectives (without the numbers) looked something like this:
Strategies are bodies of work that focus resources and when executed tactically, measurably contribute to achieving the quantified objectives. The strategies looked similar to this:
Each strategy was supported by key tactics: actions that must take place to execute the plan. For each tactic, someone is identified to be responsible and a deadline is specified. Completed tactics are replaced by the next ones and the strategy keeps moving forward. Tactics change, strategies don't. Some of the tactics looked like this:
Volumes up. Stopped share erosion. New packaging across all product types created marketing scale.