Shopper Insights in Action 2012

I’m very excited to once again be invited to attend and provide coverage for the 12th Annual Shopper Insights in Action conference sponsored by IIR USA next week in Chicago. And since I’m on the conference’s Speaker Review Board I can tell you they have a terrific lineup including Billy Beane, General Manager of the Oakland A’s and subject of the cool movie Moneyball; Darren Marshall, VP Global Shopper Development at Coca Cola; Annie Zipfel, VP Owned Brands & Packaging at Target; John Gerzema, Co-Author of Spend Shift and The Brand Bubble; Martha Walsh, Director of Global Customer Insights at Walmart; and David Eagleman, Neuroscientist and author of Incognito.

There are also lots of other presentations in five different tracks:

  1. Global Capabilities and Emerging Markets
  2. Retail Brands
  3. Category Solutions
  4. Mobile and Social Commerce
  5. Segmentation

There’s still time to join me if you’re interested. Otherwise, come back to this site frequently next week for daily postings.