Unions, like businesses, offer their members a value proposition: a set of promises to deliver benefits of value at a price. But instead of redesigning their value proposition to stay relevant, unions take their fight for relevancy to the political arena in Wisconsin and across the nation. In the long term, just as every business has found out over the decades, in a capitalistic society where the marketplace decides, it’s an unsustainable strategy. The lack of innovation in any organization’s value proposition will ultimately result in decline. This chart shows it’s happening to unions.