Whether it’s a question for A.G. Lafley, learning to speak to an A.D.D. consumer, or just sitting in the back row and pondering lessons from Angry Birds, you’re sure to find next week’s Shopper Insights in Action conference sponsored by IIR USA to be a very rewarding learning experience… learning that leads to success.
In an HBR blog post entitled Why Some People Have All the Luck, author Anthony Tjan, CEO of Cue Ball and a recognized business builder, outlines three characteristics of successful entrepreneurs; characteristics that are also hallmarks of successful marketers.
I’ve been writing about this conference for some time now. Topics included understanding how thinner wallets are changing the ABC’s of shopper behavior, the growing role of neuroscience in marketing, understanding both sides of the loyalty equation, dealing with new, emerging moments of truth, and figuring out how to make your marketing dollars go further. So, with the conference starting in a few days, I’m getting excited! Let’s plan on meeting there. I’m sure we can learn a lot… learning that leads to success.