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Small Businesses to Focus on Customer Diversification, Innovation, Brand Perceptions

Each year, First Business in Madison conducts an economic survey of clients and others in four regions: Greater Madison, Southeast Wisconsin, Northeast Wisconsin and the Kansas City Metro area. The majority are small businesses in manufacturing, professional services and retail.

In 2020, these small businesses intend to focus on diversifying their customer base, creating an innovation process, determining brand perceptions, and expanding leadership training.

This information is provided thanks to First Business. Please contact them at firstbusiness.com for further information.


ThinkWay provides the services small businesses need in these key areas. Clients leave our one day strategy workshops with a strategy in hand for any one of these focus areas, leaders trained in strategy development, and in the use of ThinkPoints® strategy web app so they can develop other strategies on their own without outside help. Additionally, we offer services in Idea-to-Market (i2m®), our approach to developing a fast, effective innovation process that can help you grow your business. For more information, please contact us here for a no-obligation overview of ThinkWay.

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