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Want $1 Billion? Reinvent the Dairy Case

And the winner at Shopper Insights in Action 2010 sponsored by IIR US for the biggest dollar impact in their industry is... Bruce Vierck, RTC and Rebecca MacKay, Dairy Management, Inc.! At least that's what I'm guessing. And, yes, the...

P&G Actioning Insights through Consumer Loyalty Programming

Abbey Dryden, P&G and Suzy Cox, Carlson Worldwide Marketing shared at the Shopper Insights in Action 2010 conference sponsored by IIR US how they built a loyalty program for the Pampers brand that was driven by some very smart insights...

Kraft Foods and Autumn Dawn McDonald: Analytical Horsepower!

Sometime in 2007, Kraft made a key decision regarding how they were going to resource in-market research. Instead of outsourcing the bulk of the work, they decided to create a small team called "In Market Testing for Growth" (IMTG) headed...

Mary Rodgers from @MyCuisinart "Gets" Social Media

It's refreshing to hear a presentation from someone in a non-social media industry who really "gets" the use of social media (SM) for their business and how to leverage it as part of their marketing mix. Cuisinart is a leader...

Lee Eisenberg: The American Psyche in Two Acts

Lee Eisenberg, now an EVP at Chico's, has authored two books: The Number and Shoptimism. He provided a unique and compelling perspective on the impact of the recession on consumers and shopping in a keynote address at Shopper Insights in...

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