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Larry's blog

Linking the Customer Experience to the Business Model

I'm excited about the possibilities for a company when they do customer experience mapping and link it to the business model. A customer experience map is when you lay out the path a customer takes from discovery of their need...

Design Thinking, Continuous Improvement, and Process

In his book The Design of Business , Roger Martin describes how companies explore and then exploit new knowledge. It's a terrific read on the subject of design thinking and I recommend it highly. Martin describes how new knowledge progresses...

Getting into the Minds of Shoppers... Really!

When I first saw this, I thought of the movie Minority Report . Not the Pre-Cogs, but the scene where Chief John Anderton (Tom Cruise) walks through the mall and all the windows change to provide him with personalized "merchandising"...

IFT 2010: The Technical Academy Awards of the Food Industry

Competing in the food industry is tough business. Margins are slim, gaining a fraction of a share point costs big bucks, and innovation is... well, it's the food industry. But there's another type of innovation that drives competitive advantage: technical...
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Alas, Coke Study Indicates No Breakthrough Formula for Effective POP... Yet!

Very informative, interesting presentation today from Karen Gryson of Coca Cola. She spoke at the Shopper Insights in Action 2010 conference sponsored by IIR US . Her presentation focused on Coke's research in improving POP effectiveness. That's a very important...

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