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Why My Marketing Friends Need to Attend SIA 2011

The Shopper Insights in Action 2011 conference sponsored by IIR USA convenes on July 11 at the Swissotel in Chicago. My marketing friends should be there. And it’s not just because of the impressive lineup of keynote speakers like A...
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Real Differentiation Part 2(c): Driving Culture Change

(Concluding remarks in our brief tangent from the three part series on Real Differentiation at Oscar Mayer…) A recent blog post defined culture 1 and identified three of the roles culture serves for a group: identity, differentiation, and preservation. It’s...

Making Beautiful Music for Shoppers

I downloaded a song onto my iPhone the other day that I hadn’t heard in a long time. It was a real treat and the sound was truly amazing. I got to thinking about what it took for me to...

Real Differentiation Part 2(b): A Scary Reality

(A brief tangent from the three part series on Real Differentiation at Oscar Mayer…) It’s only whispered about in the hallways or talked about behind closed doors. It keeps strategies from being executed, major initiatives from succeeding, and leaders from...

Real Differentiation Part 2: Oscar Mayer & The Black Hole of Indifference

(This is Part 2 of a 3 part series about how companies gain competitive advantage by creating real differentiation in the marketplace, how advantage is lost, and what must be done to get it back.) I have a Macbook Pro,...

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