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i2m™ Innovation – Bigger, Better, Fewer, Faster, Smarter


The Background

Innovation is the development of an idea into a commercialized reality where it creates value. Idea to market, i2m® for short, is the core pathway for innovation in the company. i2m® is about growth. It's arguably one of the most critical things a company can do. 

Unfortunately, successful innovation is elusive. In the consumer packaged goods industry:

  • Product life cycles are only 1/4 as long as they once were
  • Median time to market is 27.5 months
  • Late to market by 6 months can reduce profits by as much as 35%
  • #2 to market experiences 25% less sales than #1; #3 experiences 35% less
  • 75% of all UPCs and over 50% of all new brands fail in market

So, organizations often seek to transform their innovation processes. That has many challenges and a high failure rate as well.


The Challenge

Organizations, particularly large organizations, seeking to transform themselves and improve their innovation capabilities consistently run into five internal innovation issues:


The Benefits

i2m® solves the collaboration issue with and puts you on a path to the following benefits for your business:

  • Bigger – Increase the aggregate year-over-year net revenue of your new product efforts.
  • Better – Increase the incrementality of your new products in the marketplace by reducing cannibalization of existing products.
  • Fewer – Reduce failures in development and commercialization and decrease the number of new products you have to generate each year to hit your goals.
  • Faster – Cut the time to market for all new product efforts and increase the odds that you're in the market first.
  • Smarter – Incorporate best practices and institutionalize knowledge and learning in your organization.


Implementing i2m® for Growth

Our services to help you transform your idea-to-market process for greater success and growth. There are three levels of implementation for i2m®:

We at ThinkWay are uniquely qualified to help you with your i2m® needs. Contact us to find out why.

For more information on I2M®contact us directly.


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