Eighty percent of CEOs are facing increased strategic complexity, 70% are leading businesses being significantly disrupted by technology, and over 90% are in some phase of transformation. Yet 75% of those transformation efforts fail to deliver on their promises.
Focus on Growth – Work That Matters™
Regardless of industry or size of business, there are 5 domains that must be done well to succeed and grow. Using proprietary models and guided by 5 core values, we are dedicated to helping business leaders be successful in Work That Matters™.
Our Strategy Model
Strategies and business cases are developed using the following model as a guide.
Our Marketing Planning Model
Business Situation Analysis - SWOT, Competitive Assessment, Key Issues, Marketing Mix Analysis, Market Structure, Category Analysis, Volume Sourcing, Strategic Marketing Priorities
Brand Business Objectives - Revenue, Volume, Share, Earnings
Consumer Behaviorally Defined - Positioning, Consumer Insights, Benefit Ladder, Brand Essence, Relevance, Category Motivation, Brand Equities
Brand Marketing Objectives - Desired Quantified Effect on Consumer Behavior: Awareness, Penetration, Buy Rate, Usage, etc.
Marketing Challenge & Integrated Plan - Product, Price, Distribution and Communication Plans that Drive Desired Consumer Beliefs/ Behaviors and Fulfill Objectives
Our Acquisition Strategy Model
Set Business Objectives - Revenue/Sales, Earnings/EPS, Gross/Operating Margins, Debt, Capital, Financing Options
Determine Aquisition Strategies - Geographic Expansion, Market Consolidation, Adjacencies, Diversification, Capabilities, Emerging Needs, Fill Out Existing Products/Services Portfolio
Conduct Research & Build Portfolio - Research Potential Markets & Targets, Acquisition Target Matrix – Strategies vs. Desirability
Conduct Due Diligence & Negotiations - Revenue, Earnings, Margin Trends; Balance Sheet; Capitalization; Valuation; Market & Competitive Position, Fixed Assets, Ownership Structure, Management
Complete Acquisition & Integration - Financing, Reserves, Buyouts, Retention Incentives, Severance, New Structure, Integration Plans, Assimilation, Acquisition Assessment
Other Examples of Our Services
Businesses can face a variety of challenges depending on their industry, competition, or other critical factors. So, rather than providing cookie-cutter solutions, at ThinkWay we tailor our approach to meet your specific needs. Contact us to discuss how we might approach your challenges.
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