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IFT 2010: The Technical Academy Awards of the Food Industry

Competing in the food industry is tough business. Margins are slim, gaining a fraction of a share point costs big bucks, and innovation is... well, it's the food industry. But there's another type of innovation that drives competitive advantage: technical...
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Alas, Coke Study Indicates No Breakthrough Formula for Effective POP... Yet!

Very informative, interesting presentation today from Karen Gryson of Coca Cola. She spoke at the Shopper Insights in Action 2010 conference sponsored by IIR US . Her presentation focused on Coke's research in improving POP effectiveness. That's a very important...

Want $1 Billion? Reinvent the Dairy Case

And the winner at Shopper Insights in Action 2010 sponsored by IIR US for the biggest dollar impact in their industry is... Bruce Vierck, RTC and Rebecca MacKay, Dairy Management, Inc.! At least that's what I'm guessing. And, yes, the...

P&G Actioning Insights through Consumer Loyalty Programming

Abbey Dryden, P&G and Suzy Cox, Carlson Worldwide Marketing shared at the Shopper Insights in Action 2010 conference sponsored by IIR US how they built a loyalty program for the Pampers brand that was driven by some very smart insights...

Kraft Foods and Autumn Dawn McDonald: Analytical Horsepower!

Sometime in 2007, Kraft made a key decision regarding how they were going to resource in-market research. Instead of outsourcing the bulk of the work, they decided to create a small team called "In Market Testing for Growth" (IMTG) headed...

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