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CPG: Perfectly Equipped To Win The Last War

In a recent article in the Wall Street Journal, we found out P&G CEO Robert McDonald attended West Point and studied the war tactics of Napoleon Bonaparte. Now he's using his considerable military training for two objectives: penetrate territory held...

Linking the Customer Experience to the Business Model

I'm excited about the possibilities for a company when they do customer experience mapping and link it to the business model. A customer experience map is when you lay out the path a customer takes from discovery of their need...

Design Thinking, Continuous Improvement, and Process

In his book The Design of Business , Roger Martin describes how companies explore and then exploit new knowledge. It's a terrific read on the subject of design thinking and I recommend it highly. Martin describes how new knowledge progresses...

Getting into the Minds of Shoppers... Really!

When I first saw this, I thought of the movie Minority Report . Not the Pre-Cogs, but the scene where Chief John Anderton (Tom Cruise) walks through the mall and all the windows change to provide him with personalized "merchandising"...

IFT 2010: The Technical Academy Awards of the Food Industry

Competing in the food industry is tough business. Margins are slim, gaining a fraction of a share point costs big bucks, and innovation is... well, it's the food industry. But there's another type of innovation that drives competitive advantage: technical...
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