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Mary Rodgers from @MyCuisinart "Gets" Social Media

It's refreshing to hear a presentation from someone in a non-social media industry who really "gets" the use of social media (SM) for their business and how to leverage it as part of their marketing mix. Cuisinart is a leader...

Lee Eisenberg: The American Psyche in Two Acts

Lee Eisenberg, now an EVP at Chico's, has authored two books: The Number and Shoptimism. He provided a unique and compelling perspective on the impact of the recession on consumers and shopping in a keynote address at Shopper Insights in...

What Does Your Brand Smell Like?

Tracy Pepe of Nose Knows Consulting asked that question. It might seem strange but when you consider consumers are 100 times more likely to recall something with an associated smell than they are something seen, heard, or touched, it makes...

The Two Grand Canyons for Successful New Products

The Grand Canyon is, as American writer John Stoddard once said, a “stupendous gorge”. At 277 miles long, as much as 18 miles wide, and an average depth of one mile, it’s considered the seventh wonder of the world. National...

Building "Social Brand Value" in B2B

There are hundreds of examples of business-to-business companies that have dismissed brand value as something managed by the “business-to-consumer” companies only. Yet brand value can be the competitive and economic advantage B2B companies need to get ahead if they design...

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