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March 2015

Why "What's In It For Me" Is Wrong For Business Transformation

I’ve seen or heard it referred to dozens of times and even succumbed to the false notion myself. It’s known as WIIFM or “What’s in it for Me”. It may have rightly applied in sales and marketing to encourage thinking...

Focusing on Work That Matters

I remember a heated discussion at Kraft among some EVPs and their staff on the subject of "meetings" (actually there were several heated discussions on this subject but one in particular stands out). Everyone's schedule was plugged, often full for...

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