Strategy is about doing things differently than the competition and driving sustainably superior results. "If there were no competition, there'd be no need for strategy." - Joan Magretta, Understanding Michael Porter.
The Differentiator is Strategy
Build sustainable competitive advantage by strategically designing your business – it's people, processes, and technology – to execute. "The essence of strategy and competitive advantage lies in the activities."
Design for Results That Last
The Leaderboard invites you to a follow-up breakfast with other leaders, May 21, 7:30-9:30 at the Madison Club. Hear what others learned at Chick-fil-A® Leadercast® and how they're applying it to their organizations, the community and personally.
Ordinary Choices. Extraordinary Results.
Save The Date!
May 10, 2013
Guest Speaker with ScheduleSoft
Call +1 (608) 873-3630 for further information.
Blogging for ReWiring Business.
News & Featured Items
April 18, 2012 - ThinkWay Launches First YouTube Video
Not epic... but you can see the video on YouTube or here on this website.
April 12, 2012 - Arnie's Good Choices, Tiger's Bad Choices and a Hero at The Masters
Lessons in leadership from the Masters...
April 11, 2012 - Apple: World's Best Value Creation Engine?
This chart produced by Bloomberg and posted by Business Insider is amazing! Can you believe it? Apple's market cap is now bigger than the combined market caps of all publicly traded companies in...
March 12, 2012 - Five Reasons to Attend Chick-fil-A Leadercast-Madison
We're hosting a live simulcast of Chick-fil-A Leadercast on May 4, 2012 at the auditorium of American Family Insurance. You can get more information here but in the meantime, here are five good reasons you need to attend.
March 8, 2012 - Oreo Turns 100
So, the leading brand of cookie on the planet has a birthday. Woohoo! Happy birthday, Oreo! 100 years of twist, lick and dunk... lots of great memories for us and great brand equity for Kraft.
March 2, 2012 - Lady Garmin, The Furniture Industry & Leadership
We have one of those GPS units for our car that tells you every turn you need to make to get where you’re going. We call the voice “Lady Garmin”. And she works great until you get to a place where the roads have changed and the maps haven’t been updated. Then you get totally annoyed by Lady Garmin’s incessant “recalculating”. Business has gotten a lot like this. A great many of the roadmaps that have been used in the past no longer apply. And repeatedly “recalculating” doesn’t work either.
January 30, 2012 - Press Release: ScheduleSoft® Announces Platinum Sponsorship of CFA Madison
Madison, WI, January 30, 2012 - ScheduleSoft® is pleased to be a sponsor of the 2012 Chick-fil-A® Leadercast®, one of the largest events of its kind broadcasting world-renowned content to hundreds of locations around the world. This one of a kind...
January 26, 2012 - Press Release: World-Renowned Leaders Simulcast to Madison
MADISON, WI—Community business leaders can access the knowledge and experience of world‐renowned leaders by attending Chick‐fil‐A® Leadercast® at American Family headquarters in Madison on May 4, 2012.
January 11, 2012 - Revisiting Positioning
Clearly the game of business has changed. Sellers are experiencing heightened sensitivity about what constitutes value in the minds of buyers… any buyers, whether you’re selling B2B or B2C. So, positioning your value proposition in the minds of those buyers, your customers, has become even more important than ever before
December 21, 2011 - One More Strategy for a Merry Christmas & Happy New Year!
In my letter this time last year I shared three strategies for a better, more meaningful Christmas. This year, I'm adding a fourth...
November 17, 2011 - Lady Gaga, Business Models & Disruptive Innovation
I wrote about Lady Gaga and her business model some time ago. Her disruptive approach accomplished in 18 months what it took Madonna a decade to do. Is it about to happen again?
October 12, 2011 - The Insufficiency of Continuous Improvement & Most Innovation
What do product line extensions, in-store merchandising, and coupons have in common with supply chain continuous improvement programs like Lean and Six Sigma? They’re necessary but insufficient.
September 20, 2011 - Design Attracts, Story Connects
Maybe you've heard this tagline: Story Matters Here. It’s day 2 of Private Brand Movement, a conference being held at the Sheraton Towers in Chicago. Although I have a lot on my mind, for example my youngest daughter is getting married this weekend, I was drawn in to the presentations and conversations...
September 20, 2011 - New Thinking, Outstanding Execution and the Awesome Power of Influence
Applying design thinking to brand strategy, executing with excellence and discovering the awesome power we have to influence others.
September 14, 2011 - Revisiting the Great Twinkie Spill of '67
The Great Twinkie Spill of '67 teaches 3 lessons about value and highlights a common tension in business models.
September 8, 2011 - Aligning to the Path to Purchase Satisfaction
The P2PS is the lifeblood of any business. But isn’t it a little bit disturbing that most employees of your business aren’t even aware of arguably one of the most critical cycles in the entire business model?
September 1, 2011 - Conferences & Curing the Emotional Vacuity of Brands
Is your brand connecting with consumers on an emotional level or are you stricken by Rumsfeld's disease?
August 25, 2011 - Paths, Moments & Strategies to Satisfy Consumers
With all that’s emerging in the shopper marketing space, it’s important to step back and take a look at how it all hangs together and ask ourselves if the way we think about and use Path to Purchase (P2P) effectively drives better results...
August 22, 2011 - The Squire of Gothos: Why Change Management Fails
August 18, 2011 - The New Disruptive Strategies of Private Brands
August 9, 2011 - Industry-Level Redesign: Will They Ever Reinvent the Dairy Aisle?
August 3, 2011 - Private Brands & The Recession Opportunity
July 29, 2011 - ThinkWay in New Relationship with ReWiring Business
July 20, 2011 - Wisconsin's Leaky Jobs Bucket
July 13, 2011 - Forging a New Ring of Power in Shopper Marketing
July 12, 2011 - Conquering Marketing's Troublesome Triad
July 12, 2011 - Campbell's and Influential Moments
July 11, 2011 - Insights for More Growth at Red Bull
July 11, 2011 - Special Forces, Business Design and Best Buy
July 11, 2011 - GameStop, Call of Duty, Loyalty and Business Transformation
July 8, 2011 - Scariest Jobs Chart Revisited
July 7, 2011 - Learning and Success
June 29, 2011 - Working Harder But Going Slower
June 22, 2011 - The Other Side of Consumer Loyalty
June 16, 2011 - Thinner Wallets = New Behaviors: Adjust or Lose
June 7, 2011 - Out with the Old, In with the New: GMCC Breakfast with Wisconsin Secretary of Commerce Paul Jadin
June 6, 2011 - Lessons From Angry Birds
I’m still on the first level (not a big-time gamer) and I’m not really much further into Level 1 than my 3-year old granddaughter... but... There’s a lot that can be learned from a few Angry Birds.
June 1, 2011 - Continued Slow Growth for Consumer Products Companies?
June 1, 2011 - Design to Speak to the A.D.D. Consumer
May 25, 2011 - Making In-Store Marketing Dollars Go Further
May 25, 2011 - Business Roundtable with Wisconsin Gov Walker and Lt Gov Kleefisch
May 18, 2010 - The Sounds of Peak Performance
May 17, 2011 - Tune-Ups, Overhauls and Peak Performance
May 12, 2011 - The Odd Trap of Incremental Growth and Productivity
May 11, 2011 - Can Consumer Belt Tightening and Gas Price Worries Spell Opportunity for Savvy Marketers?
May 5, 2011 - Crude Pricing vs. Price at the Pump
May 5, 2011 - Manufacturing Sector Productivity Up, Labor Costs Down in Q1 2011
May 4, 2011 - Technology, Social Media and New Moments of Truth
May 3, 2011 - GMCC Business Expo: Creating Opportunities for Growth
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